画面色彩搭配对济南大型围挡很重要

页面更新时间:2015-07-03 11:53 来源:未知 作者:admin 点击:

冬日明媚阳光下,一组楼盘广告牌醒目的金黄色调,远远就给人温馨热烈的感受。趋前观看,广告画面上草绿色的旷野,让人似乎触摸到春的气息,感受到春天的温暖与生机。在满目苍凉的冬的世界里,这一组温情而又生机盎然的广告,令人心旷神怡、神清气爽。

Winter sunshine, a group of real estate advertising brand eye-catching golden yellow, far from the warm feeling of warm. Watch the transcendency, advertisement pictures on the grass green wilderness, let a person seems to touch the breath of spring, feel the warmth of spring and vitality. In the bleak winter in the world, the warmth and vitality of the advertising group, a feel fresh, refreshed.

请随我转向另一侧,一道墨绿与深黄相间的长蛇阵“卧”在公路边上。冬日灰蒙蒙的天空下,显得毫无生机,灰头土脸,让人看了非常压抑。

Please follow me to the other side, a snake "green and yellow and deep lying on the side of the road.". The winter gray sky, gray, lifeless, let a person look very depressed.

这道绵延几百米长的广告长龙,全都是暗淡的墨绿与深黄色搭配。墨绿占每块广告牌的三分之二,深黄三分之一。所有广告牌像一胎所生,全都一付绿黄“嘴脸”,色彩搭配没有任何变化。远远望去,恰似一道灰蒙蒙的篱笆。

This road stretches hundreds of meters long queue all advertising is dim, dark green and yellow with deep. Green accounting for each billboard 2/3, deep yellow 1/3. All students are like billboards of a child, all a green yellow color with "face", without any changes. From afar, like a grey fence.

回头望去,却是另一番热烈奔放的景象——前者围挡广告牌以红黄或草绿为基本色调,每一块广告牌的色彩都不尽相同。既有鲜艳的红黄色彩,又有温情的绿色基调。这样一组色彩搭配得当的广告牌,即使在夏天也不会让人觉得过于热烈和刺眼。 更主要的是,明快的色彩搭配,远远就能吸引行人的目光,达到了广告的目的。

Looking back is a bold, warm scene -- the former Weidang billboards with red or yellow grass green as the basic color, color of each piece of billboards are not all the same. Both bright red and yellow, but also the warmth of the green tone. Such a set of colors with proper advertising signs, even in the summer will not make people feel too warm and dazzling. More important is that the color matching, far can attract the eyes of the pedestrian, to achieve the purpose of advertising.

如果把对面那一组广告比做灰头土脸的村妇,这组广告则是一个热情奔放的时尚女郎!

If the opposite that a group of advertising to the Gray Village, this group of advertising is a passionate fashion girl!

济南大型围挡 http://www.gift4yu.com/ 评析:少一色则简,多一色则杂。广告的色彩搭配,是广告创作人员最头痛的事。 如何既做到围挡广告画面色彩多样性,又保证视觉记忆的完整性,是十分微妙的。色彩过多会显得零乱、破碎,难保持审美的一致性,色彩太单调又不足以形成视觉冲击力。

Ji'nan large Wai: the same color, a little more than a color. The color matching of advertising is the most headache for the advertising creative staff. How to achieve the color of the advertising screen color, but also to ensure the integrity of the visual memory, is very delicate. Color will appear scattered, broken, difficult to maintain the consistency of the aesthetic, color is too monotonous and not enough to form a visual impact.

一块独立的户外广告牌,其色彩可能不必过于苛求,只要有别于周围环境,就能达到视觉冲击效果。而楼盘围墙广告则有所不同,因其以“群体”形象面对受众,其色彩搭配就十分讲究。虽然色调的一致性能增强广告效果,但由于广告牌数量众多,拼接在一起,就会显得过于单调,让人生厌。过于花哨,又会让人眼花缭乱,无所适从。

An independent outdoor billboards, the color may not be too demanding, as long as the environment is different, you can achieve the visual impact. The wall advertising is different, because it is a "group" image in the face of the audience, the color matching is very particular about. Although the tone of the consistent performance of enhanced advertising effectiveness, but due to the number of large number of ads, stitching together, it will appear too monotonous, so that life is tired. Too fancy, will let people see things in a blur, not know what course to take.

就这两组广告的色彩来说,一方显然过于单调,没有任何视觉冲击可言。另一方却把握得十分好,设计者只选用了3种基本色调。十几块广告牌,尽管色彩十分“跳跃”,甚至有违“常规”,却并不觉得繁杂与混乱,就像一个懂得打扮的少女,服饰花花绿绿,却恰到好处,人见人爱。

For the two groups of ads for the color, the party is clearly too monotonous, without any visual impact。 The other side is very good, the designer chose only 3 basic colors。 Ten pieces of billboards。 Though the color is "jump", even contrary to the "general", did not think the complicated and confusing, like a know how to dress to the girl, dress colorful, but just right, love everyone。

楼盘建设工地,大都尘土飞扬。如果围挡广告牌的色彩过于灰暗,再蒙上一层尘土,就更加灰不溜秋了。再者,行人往往匆匆而过,没有让人为之一亮的色彩,就无法吸引行人眼球。

Real estate construction site, most of the dust. If Weidang billboards color is too dark, and then cast a layer of dust, the more the dark. Furthermore, pedestrians are in a hurry, did not let the human one of the bright colors, will not be able to attract the eye.


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