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用色准确提升济南大型围挡视觉效果

页面更新时间:2015-09-02 10:54 来源:未知 作者:admin 点击:
 
 1、标准颜色搭配
 
1, standard color collocation
 
所谓"标准色"是指企业指定的某一种(或一组)特定的色彩系统。运用于所有的视觉传达媒介上,透过色彩具有的知觉刺激及心理反映,突显企业的理念及形象特质。例如企业中成功的标准色可以令人联想:柯达-黄黑白,富士―绿的,可口可乐-红白,百事可乐-蓝白等。理论上,具备视觉设计手册的企业都有各自的标准色或辅助色,其他尚未具备条件的企业则可从以下着眼点来选定标准色:
 
The so-called "standard color" refers to an enterprise designated by a certain kind of (or a group) specific color system. In all of the visual communication media, through the color of the perception of stimuli and psychological reflection, highlighting the concept of the enterprise and the image characteristics. For example, to the success of the enterprise standard color can conjure: Kodak yellow black and white, Fuji - green, Coca Cola - red and white, Pepsi blue white. In theory, the enterprises have the visual design manual have their own standard color or auxiliary color, other enterprises have not yet qualified to choose the standard color from the following:
 
基于企业形象的需要企业的经营理念主导思想,其它定性,可信性、成长性、专业性等特征的需要。
 
Based on the image of the enterprise, the enterprise's management idea is the main idea, other qualitative, credibility, growth, professional and other characteristics of the need.
 
基于经营策略的需要CI策略强调"差异化",比如并非只有绿色才能代表医院,有时别树一帜的颜色能有效达到品牌突出的目的。
 
Based on business strategy requires the CI strategy emphasizes the "difference", such as not only the green to represent the hospital, sometimes set up a new banner color can effectively achieve the goals of prominent brand.
 
基于成本与技术性因素形象推广媒介涉及面很广,要兼顾到印刷和调色的成本及可行性,尽量采用印刷分色较为合理的用色,保障色彩的精确再现。
 
Based on cost and technical factors promoting the image of the media involves is very wide, to take into account the cost and feasibility of printing and color, as far as possible the use of printing color separation of reasonable use of color, color security accurately reproduced.
 
2、作为济南大型围挡使用的标准色还应注意以下的几点原则:
 
2, as the standard color used in the large scale of Ji'nan should also pay attention to the following principles:
 
济南大型围挡 http://www.gift4yu.com/ 的设计并非单纯地克隆标准色彩,还应注意辅助色的使用。
 
The design of large scale enclosure in Ji'nan is not only a standard color, but also should pay attention to the use of auxiliary color.
 
特殊需要下,可采用一些中性色(如灰色)做主调,标准色做点缀,同样可达严谨、清晰的效果。
 
Special needs, can use some neutral color, such as gray) do advocate tone, the standard color to do an ornament, also up to rigorous and clear effect.
 
根据环境、背景色的需要采用适当的色彩,当标准色与环境相似时,以认知程度来选取较高反差的颜色搭配。
 
According to the environment, the need to use the appropriate color, when the standard color and the environment is similar to the degree of recognition of the high contrast of the color collocation.
 
总之,济南大型围挡是一个复杂的系统性工作,在设计中既要参照一些科学的理论又要加入一些个性化的东西,这样才能设计出一套成功的系统。
 
In short, Ji'nan is a large enclosure is a complex system of work, in the design should refer to some of the scientific theory and some personalized things, so as to design a set of successful system.

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